About Us

Thinking of exploring Lake Atitlan?

Why not explore it from the water!

GuateSUP (formerly PanaSurf N Sup) has only been in business for the past four years, but our family has called Panajachel home for over 35 years.

Owner JC, grew up in Venice Beach surfing and paddle boarding; having a board under his feet is second nature. Over the course of the past 30 years, he has been a resident of Lake Atitlan living in different locations around the lake.

He considers many locals family. He is fluent in English, Spanish,  some ASL and  Cakchiquel dialect spoken by the locals.  He has been working for years with local charities, hosting various events, and is heavily involved in events to give back to the community.

With GuateSUP safety comes first! JC  is a  BSN California Registered nurse  currently studying for his Masters’ degree in nursing. He is also ACLS ,BLS  and emergency management  certified, renewing certifications every 2 years. With over 50 life jackets in stock we carry every size to fit your family.

In his spare time, JC is an avid yoga practitioner, PIF (-make link-Paddle into Fitness) certified, and is excited to now have instructors offer SUP yoga classes at GuateSUP.

Besides paddle boarding, he holds the titles of the 1998 light heavy weight California state Brazilian Jiu Jitsu champ, U.S. open champ in Santa cruz, Mat madness champ in San Diego and 3rd place at the Pan Americans.

Want to learn more or have any questions? Stop by our location in Pana or send us an email. We want everyone to have a safe enjoyable experience on Lake Atitlan!!!